Towing a space shuttle - the Tundra Endeavour.
A HALF-TON TRUCK TOWS 150-TON SPACE SHUTTLE.
TV. The Endeavour. (SUPER BOWL XLVII 2013)
The Tundra Endeavour Project.
This is the story of the half-ton truck that towed its way into history garnering ONE BILLION unpaid media impressions along the way.
When the retired Space Shuttle Endeavour needed a ride to its new home at the California Science Center, we stepped up and offered one of our client products.
View the case study:
Our Multi-Cam Capture of the live event
We set out to capture the story, and run it as a sequential series of content on our website (See below).
Website Landing Page
Below is the sequential roll out of the program, in video:
EPISODE 1. "The Challenge"
EPISODE 2. "The Mission"
SUBSTORY. "An Astronaut's Story"
EPISODE 3. "Born in America".
EPISODE 4. "Overbuilt"
And finally....
EPISODE 5. "Mission Accomplished".
The video story has been accepted as a permanent exhibit at the California Science Center,
and the entire initiative has picked up awards along the way:
